KFC dominate Essay Example

KFC dominate Paper JFC simply concentrates on competing head-to-head with competitive rivals this will lead to competitive convergence where all players find the environment tough and threatening. It needs to encourage managers to seek out opportunities in the business environment which they call strategic gaps. A strategic gap is an opportunity in the competitive environment that is not being fully exploited by competitors. By using some of the frameworks, managers can begin to identify opportunities to gain competitive advantage in five way, opportunity in substitute industries, opportunity in other strategic in other strategic groups/ spaces, opportunities in the chain of buyers, opportunities for complementary products or services and opportunies in new marketing segments (Sloman J, 2009) About the opportunities in substitute industries, JFC faces competition from industries that are producing substitutes, but substitution also provides opportunities. In order to identify gaps a realistic assessment has to be made of the relative merits of the products/technologies in the eyes of the customer. In Hanoi, there is many traditional foods which is favoured by consumer for instance Pho, noodles and meat roll but the safe quality in those is low, food poisoning is a serious health issue in Viet Nam (WHO, 2008). This means that JFC needs to design fast-food marketing in exploiting it to counter to traditional food. Establish an advertising focus on the safety on products is necessary. We will write a custom essay sample on KFC dominate specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on KFC dominate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on KFC dominate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Opportunities in the chain of buyers, that identifying who is the strategic customer is critically important. It was also noted that this can be confusing, as there may be several people involved in the overall purchase decision. The user is one party but they may not buy the fast-foods product themselves (SlomanJ, 2006). There may be other influencers on the purchase decision too. Importantly, each of these parties may value different aspects of the product or service. Lotteria, KFC target market to young age like students, officer who have enough financial ability to make purchase decision hence their stores near large street and office, university in Hanoi as well Ho Chi Minh city. KFC dominate the Northern market with 48 stores competitive with Lotteria 38 stores (GPdaily, 2009). JFC have a concentration in customers are children, families and young people. Although children have no capability to buy products but owning big influence on purchase decision from their parent, JFC may shift its view of the market and aim its promotion and selling at children buyers with the intention of creating new strategic customers. They use attraction to for children with family by put stores closely supper market, school and making a marketing strategy towards them. Another to consider is that opportunities in new market segments, looking for new market segments may provide opportunities but product/service features of JFC may need to change. Presently, KFC, Lotteria and BBQ are towards to urban area with medium income class they forget low-income class who have tight budget but still want to be satisfied by food-fast during busy work in city (Vietnamnet, 2009). With the emphasis is on selling emotional appeal, the alternative may be to provide a standard model as well low service of fast-food that costs less and would appeal to another potential market of low class people. It is necessary for Jollibee to choose a right generic strategy. The business cannot work well when select one or more approaches, and then fail to achieve them. Michael Porter has argued that a firms strengths ultimately fall into one of two headings: cost advantage and differentiation on generic strategy.  Figure 6: Porters Generic strategies (Mindtools, 2009)  Jollibee must classify the market in Vietnam and in global as two different markets. Expanding to the global where Jollibee must face many number of competitions, they cannot target a wide market, but in Vietnam market there is a few dominant competitors in fast-food industry that had been well-established in long time. When expand business operation in Vietnam, JFC provides fast-food products with a wide broad scope market of Vietnam besides attempting to giving unique products with Filipino taste, happy brand, focusing on children-family value (JFC, 2009). Therefore, the differentiation strategy is the best for company which seeks to provide products or services that offer benefits different from those of competitors and that are widely valued by buyers. The value added by the uniqueness of the product Filipino taste is played an important role to make the differentiation strategy of Jollibee which seeks to provide products or services that offer benefits different from those of competitors and that are widely valued by buyers (QuickMba, 2009). It may allow JFC to charge a premium price for it, the higher price will more than cover the extra costs incurred in offering the unique product like Filipino taste. In the situation, once suppliers increase their prices the JFC still may be able to pass along the costs to its customers who cannot find substitute products easily.  A form of portfolio analysis was used for classifying product lines or SBUs within a large company is that GE-Mc Kinsey Matrix. GE-McKinsey 9-box Matrix (Att, 2009)  From the Vietnam market, Jollibee defined business level strategies bases of the competitive strategy. To defined the position in the future, Jollibee define SBUs focus base on Porter five forces. By which, the demand for fast-food in Vietnam market is wide, the rivalry within industry is still high with some dominant firms in market and the profitability as well growth in this industry is potential due to demand increasing. Jollibee have cheap price, Asian meals suitable with Vietnamese people. It is low strength competitive due to when JFC expands market in Vietnam, specific North area, it will face hardly with KFC, Lotteria that were established in long term with loyal brand. Thus the industry attractiveness is high. On other hand, Jollibee account for a small market share compared with KFC and Lotteria, the distribution channel access is not wide, the profit margin relative to competitors is low. Hence the competitive strength of business unit is low. Jollibee is stepping into Selectivity/earnings cells on GE-McKinsey. In order to strengthen the position, those SBUs at JFC have to focus more on research and development spending, and trying to access the channel distribution in Vietnam.  2. Strategic Method  Jollibee is worldwide brand which a company already has a successful fast-food product. It is desiring to expand Vietnam market as well other ones by many fast-food restaurants to compete with competitors like KFC, Lotteria, it is important to build a powerful distribution system, accessing customers base at local market when expanding. In this situation Jollibee use Alliance to exploit new chances and obtaining more market share from local market. It cooperate with two or more organizations in Vietnam like KinhDo, BaoNgoc to work together at particular fast-foods field, so that each benefits from the strengths of the other, and gains competitive advantage by wide distribution systems and the customers base from these partners (Bnet, 2009). When selecting prospective partners, JFC will be gaining access to more research, more products and more presence in Vietnam by the network from local partners. Strategic alliances also involve the sharing of knowledge and expertise between partners as well as the reduction of risk and costs in areas such as relationships with suppliers and the development of new products and technologies in order to meet its strategic objective (Bnet, 2009).

Maxist View of Rose for Emily and Odour to Chrysanthemums Essay Example

Maxist View of Rose for Emily and Odour to Chrysanthemums Essay Example Maxist View of Rose for Emily and Odour to Chrysanthemums Paper Maxist View of Rose for Emily and Odour to Chrysanthemums Paper Essay Topic: Anthem The Chrysanthemums Marxism was a critical approach used by many writers. Authors, of that period, paid close attention to details and accurate facts. Marxism typically refers to a diverse set of social, economic, and historical realities. Both, A Rose for Emily, written by William Faulkner, and Dour to Chrysanthemums, written by D. H. Lawrence exhibit strong evidence that social interaction, economic status, and historical prospective isolate people from society. 80th stories depict a woman, In different extreme circumstances, alienated from the world around her. In Dour to Chrysanthemums the mall character is named Elizabeth. Elizabeth was an educated, proud, respected woman who was a wife of a coal miner, a devoted mother, and part of the working class. In a Rose for Emily the main character is Emily, at one time an aristocrat, and a symbol of the past generation. To prove that the three realities, mentioned above, could lead to alienation the reader must examine each point of Interest, starting with the historical background. When analyzing the history of a story, the reader must research the period It was written. Dour to Chrysanthemums was written between the end of the Victorian period in 901, and the beginning of WWW in 1914. During this period coal was a main energy source. Mines, the sites where coal was extracted, were dreary and the people involved in this type of work often led bleak, despairing lives. Human labor was needed for this work, and the exhaustion it produced, coupled with life threatening work conditions was often reli eved in pubs, or bars. Unfortunately, as Lawrence shows, the comforts of the pub were paid for at a high price In alcoholism and the disruption of home life. Wives, or Elizabeth, in this case, were burdened with the care f large families on their husbands meager salary. Elizabeth was very alienated from the world around her because of her role as wife and mother in this specific time period. She was also separated from her husband because of his type of work. A Rose for Emily was written after the Civil War. Post Civil War Reconstruction had a profound and humbling effect on Southern society. The birth of Emily Grievers occurs during the Civil War; therefore she was raised with the old south values. Originally, Emily Gridirons town was governed by men of the old south like Colonel Sartorial and Judge Stevens. Men of this stature operated under a code of chivalry that was extremely protective of white women. After the death of Emails father, Colonel Sartorial was unable to allow the town to tax her, and Judge Stevens was unable to confront Emily about the smell coming from her house. As each generation passed the symbolic torch, however, the newer generations were further and further away from the antiquated social mores of their forebears. The men who tried to collect Emilee taxes didnt operate under the same code of conduct as their grandfathers and great grandfathers did. Emily was not a damsel in distress to these men; she was a nuisance, a hindrance to progress. This showed the contrast between the 19th and 20th century society. Emily Grievers is certainly a character trapped In her genteel past, thus making her alienated from the developing world around near. Social Interaction Ana economic status are very closely related. 10 examine the socioeconomic, or the social and economic status of each individual a person has to analyze class structure. In Dour to Chrysanthemums Elizabeth and her family were considered lower class, or part of the working class. Elizabeth, however, regarded herself as being more refined than her husband and her surroundings. Elizabeth Bates was described as a woman of imperious mien (part II, par. 123). Unlike her neighbors, she didnt use the local dialect, an indication of class position. Unlike other miners wives in the community, she refused to demean herself by entering the local pubs to entice her husband home. Most significantly, however, Elizabeth indicated her disdain for the social position of her community by fighting against her husband and his values. Probably lulled into marrying him by his good kooks and his lust for life, she resented him for making her feel like a fool living in this dirty hole (par. 78). She seemed to despise the manual nature of her husbands work, indicated by her unwillingness to wash the residue of pit-dirt from his body when he emerged from his shift in the mine (par. 8). When she finally became aware of the horrible fate of her husband and she viewed the body lying in the naive dignity of death (part II, par. 118), she was appalled and humbled at what appeared to be her husbands new distance from her, but she slowly comprehended that their roomer connection was based solely on an unnamed attraction above and beyond the conditioning of social class, and the lure of compatible personality, common interest, or shared experience. She acknowledged that their relationship was part of a different order of experience, which belonged to a mythic dimension. It is a dimension which included the physical work of the dark mine, the sexual attraction of the body, and the mysterious world of the dead. The story ended with the laws of this new mythic dimension overriding Elizabethan former concerns about social class. She indeed was alienated from her community, and her husband. It wasnt until his death that she realized this truth. In a Rose for Emily, Faulkner depicted Emily and her family as being part of a higher social class. There was a time when her family did have power in the South, and at one time the Grievers name did mean something. This social position isolated Emily from the life she desired, because she was expected to behave a certain way. Emily was not able to make the decisions she wanted to due to her standing in the social community. Homer was not considered a DOD marriage partner for Emily due to her social standing in the old south. Her choice to kill him and preserve him, as one does a rose, may have been, in her mind, her only option. After losing her father and her love, in her younger years, she regressed into a state of fantasy, longing for the times gone by. This fantasy world allowed her to keep Homer for all time in this room of roses. Emily Grievers did indeed become a fallen monument (par. 1). She was a monument of Southern gentility, an ideal of past values. She had fallen becaus e she turned her fantasy into grotesque reality. She was a woman who was alienated by society. In conclusion, both women were separated from the world around them, in both very different ways. How would the stories have changed if Elizabeth was an aristocrat, or Emily was part of the working class? Someones social class depicts their actions and train of thought. What if these stories took place in the 21st century? The outcomes would, also, be much different. Both stories show how a Marxist view exposes how social, economic, Ana analogical really less alienate, or Isolate people Trot one another.

Rotate the Dandies Essay Example | Topics and Well Written Essays - 1750 words

Rotate the Dandies - Essay Example In The Picture of Dorian Gray, Lord Henry Wotton is a character known for his allegiance with immoral intentions and boundless sensual desires. Contrarily, Lord Goring in An Ideal Husband is a conservative and morally upright character devoted towards ensuring prosperity of conventional goodness in the society. Admittedly, both Lord Henry and Lord Goring play an instrumental role in influencing the dramas’ outcomes. Lord Henry employs his selfish and hedonistic personality in facilitating Dorian Gray’s downfall. On the other hand, Lord Goring takes Sir Robert out of his troubles by skillfully manipulating other characters through necessary blackmails and proper advices on wanting situations (Wilde, 36). Having acknowledged the instrumental roles played by both Lord Henry and Lord Goring, it is time to switch these two characters. There is a remote yet distinct possibility that switching of characters would lead to a significantly different ending of each play. This idea is inspired by the fact that Lord Henry has opposite personality traits compared with that of Sir Roberts. Lord Henry perpetrates immorality and selfish corruption throughout the drama, while Sir Roberts strives to ensure preservation of goodness and works towards tipping the scale to increase chances of moral ly accepted outcomes. Succeeding sections of this part conducts an informed prediction of Sir Robert’s fate in an event that Lord Henry assumed the role of Lord Goring in An Ideal Husband. In the first Act of An Ideal Husband, Sir Robert is blackmailed by Mrs. Cheveley as a means to gain Robert’s approval of her canal scheme. Sir Robert is trapped by the blackmail since failure to approve of the scheme would lead to revelation of a secret of which Mrs. Cheveley is a privy to the previously committed corrupt deed. Left with limited options, Robert decides to approve of

Juvenile Justice Essay Example | Topics and Well Written Essays - 750 words - 1

Juvenile Justice - Essay Example Eras of juvenile court Juvenile justice therefore was solely created to rehabilitate minors. Its evolution can be classified into three major Eras, namely: the pre-juvenile era, the juvenile court era and the juvenile rights. The pre-juvenile court Era (1600-1898) Before the establishment of a separate juvenile justice system, minor law breakers were dealt with by the family and communities. The family and the community were charged with the responsibility of ensuring that the children behaved in the most acceptable manner in the society. There were no established juvenile justice systems by then. The juvenile court Era (1899-1966) The first juvenile court was created in United States by juvenile court Act passed by Illinois’ Legislature. These court replaced family and the community at large, who were responsible for minors rehabilitation. The juvenile court therefore began to exercising guardianship rights, so that it could discover and correct conditions that contributed to the minors’ misconduct Juvenile rights Era (1967-1979) Because every establishment must have its critics, pros and cons based on the analysis on ground, the juvenile court system attracted many critics. ... I have a personal conviction that the juvenile rights Era were the most productive, as it ensured fair system of justice and juvenile right protection. In the other hand pre-juvenile court era as far as I am concerned, was damaging, because in many cases parents do sympathize with their children, leading to their forgiveness, hence no rehabilitation could take place if it was left in the hands of the parents so the rule of Stare Decisis should hold. Problems facing juvenile courts today Nevertheless, juvenile courts have been faced with many challenges, both administrative and legal issues. These problems have risen significantly and taken different paths. Many critics have come out to claim that the court system of justice have not properly embraced the zero tolerance policies on crimes. Moreover, researches have shown that juveniles in the court system don't always receive the best defense and ironically those teens that have lawyers often are treated worse than those who donâ€⠄¢t. All juvenile under trail should receive legal representatives and that the lawyers must make their defenses based on the constitution and law. Bearing in mind that the juvenile justice system has been accused of passing unfair judgments and harsh punishment to minors, formidable solution must be established to help correct this. First of all, children need to be educated on the effects of being arraigned in the juvenile court because it can psychologically affect them. Here prevention programs are very important as they will lead to decrease juvenile crimes. Future of juvenile justice If prevention programs are not considered, youths might continue facing psychological problems, with mental problem not in exception. Mental health programs

Penn State Child Abuse Scandal Article Example | Topics and Well Written Essays - 500 words

Penn State Child Abuse Scandal - Article Example They were aware of the sexual scandal but they took no action. Joe Paterno and Graham Spanier should have reported the matter according to the judgment. This article provides information on the modes of handling child abuse cases. For instance, the judgment passed on the article is a warning to other members of the public on the dangers of molesting teenagers. From the case, it is notable that whoever participates in abuse directly or indirectly is liable for punishment (Chappell 1). Criminal investigations should enhance justice regardless of the time it takes the jury to conduct an investigation. Cases of abuse are not new in Pennsylvania but the magnitude of the acts is surprising since they are escalating. This means that the jury’s investigation will guide future criminal investigations. The 10 molested teenagers received justice from the courts because of the criminal investigations. Moreover, the victims learned of their civil liberties as minors. The judgment helped in uplifting the moral standards of the people in Pennsylvania. This means that in the future people will avoid engaging in criminal acts, since the sentencing proved that the jury had devised the best approach to handling cases of child molestation. Severe punitive action taken upon the offenders signified that any form of abuse was a crime in the society. A detailed investigation prior to passing a judgment on a case ensured fairness in sentencing offenders of any form of abuse. Generally, child molestation can be prevented in future when authorities provide children with channels for expressing their views. This can be enhanced through implementing laws that discourage child abuse in the society. People should be empowered to report on cases that decay morals in the society (Chappell 1). Importantly, there has to be a collaboration of various parties for justice to be delivered in any criminal case. According to the case, failure to act

Implications of Chinas Rapid Economic Development

Implications of Chinas Rapid Economic Development Global firm and global business environment If current trends continue, China may be the world’s largest economy by 2050. Discuss the possible implications of such a development for: The world trading system The main implication of China’s economic rise is that China has become a major engine of global economic and trade growth. From 2000–2005, China’s economic growth has averaged 9.5 percent in real terms; but its imports have tripled from $225 billion in 2000 to $660 billion in 2005 (Bergsten et al, 2006). As a result of this, China alone has accounted for about 12 percent of the growth of global trade, an impressively high share given that in 2000 it accounted for less than 4 percent of global trade. Indeed, although China’s economy is a small fraction of that of the United States, in the first half of this decade, China’s trade grew so fast that it contributed half again as much as the United States to the expansion of global trade. As a result, should China’s economy begin to approach, and even overtake, the United States as the world’s largest economy, global trade would potentially see a corresponding, albeit disproportionately, lar ge increase in size. However, running counter to this is that China’s massive trade surpluses, most notably a $202 billion surplus with the United States (Bergsten et al, 2006), hugely exacerbate political frictions in several developed nations. This has led to pervasive pressures being brought in many countries to reduce their dependence on cheap, labour-intensive Chinese imports; and to redress the balance of these surpluses. Should China’s economy grow to surpass the US, these pressures may become unbearable, and protectionist measures may win support in many nations. This would undoubtedly harm the global trading system however it would be likely to make a fatal impact because, as several countries have found with the US, if you want to participate in global trade, you have to be willing to deal with the biggest economy. The world monetary system China’s monetary policy currently presents two major issues for the world monetary system. Firstly, due to China’s fixed peg to the U.S. dollar, the renminbi has depreciated on a real trade-weighted basis since the start of 2002 when the value of the dollar began to depreciate significantly when compared to major currencies such as the euro (Bergsten et al, 2006). Second, even though China’s productivity growth has slowed somewhat in recent years, the fact that it still exceeds its trade partners’ average, when combined with the artificial peg to the dollar, makes its goods disproportionately more competitive in global markets. As China’s economy grows ever larger, and the US trade deficit continues to worsen, the demand for the dollar will fall further. This, combined with China’s position as the country with the world’s second largest surplus country, should lead China to allow its currency to appreciate against the dollar, and thus transition to a growth path driven more by domestic consumption than by farther increases in its external surplus, which is already far too large for the rest of the world to accept. If China were to allow its currency to appreciate significantly it likely would lead to the desired general appreciation of Asian currencies relative to the dollar, and would thus increase China’s importance in a world monetary system no longer dominated by the dollar and the euro. Moreover, if China allows the renminbi to appreciate, it reduces the risk of stimulating a harmful protectionist response in the United States, and perhaps elsewhere. The business strategy of today’s European and U.S. based global corporations. As China’s economy becomes ever more important, global corporations will have to deal with China and Chinese companies and consumers if they wish to remain globally competitive. However, China’s internal competitive pressures will grow ever stronger, with several firms manufacturing similar products and local firms becoming stronger players. Consequently, before a multinational firm can introduce a new product to China, it must first evaluate every aspect of its homegrown marketing strategy to see where adaptations may be necessary, especially if a firm is entering China with a culturally specific product, such as automobiles, foods or clothing (Dayal-Gulati and Lee, 2004). As China’s cultural norms are so different from those in the West, global corporations will increasingly create whole business divisions devoted to tapping into the Chinese market, and will seek strategic alliances with local businesses to benefit from their knowledge. Equally, as China’s economy grows, increasing numbers of global corporations will begin basing more of their operations in China to take advantage of the strength of the local economy and the relatively low wage rates. However, this will not necessarily be a fundamental shift, and will likely fit into many of these corporations’ existing global strategies of having separate offices for Europe, America, Australasia etc. Global commodity prices China’s rise has important distributional implications for the global economy. Its massive exports of labor-intensive goods have led to significant declines in the relative prices of those goods. This, in turn, has put downward pressure on the relative wages of unskilled workers, even in advanced industrial economies. The other side of the coin is that China’s imports are mostly skill- and capital-intensive investment goods, and commodities. Thus China’s burgeoning import demand is raising the relative wages of skilled labor, the profit share of output, and commodity prices. Should the Chinese economy grow to match that of the US, without shifting its balance away from labor-intensive manufacturing, global commodity prices could rise significantly as Chinese demand for these commodities continues to rise. However, as China’s economy continues to grow, and if political resistance to its export policies remains strong, China may well look to shift its economy away from resource heavy manufacturing, into the skill- and capital-intensive investment goods and services. This shift may also be driven by China’s desire to reduce its dependence on the US, Japan Taiwan and South Korea, who supply almost 45% of Chinese imports, primarily electrical machinery and professional and scientific equipment (Economist Intelligence Unit, 2007). Again, in this area it may be political pressures, rather than economic, that prove to be most pervasive. References Bergsten, C. F. Gill, B. Lardy, N. R. and Mitchell, D. (2006) China: The Balance Sheet: What the World Needs to Know Now About the Emerging Superpower. PublicAffairs. Dayal-Gulati, A. and Lee, A. Y. (eds) (2004) Kellogg on China: Strategies for Success. Kogan Page. Economist Intelligence Unit (2007) Country Report China. The Economist.

Scarlet Letter :: essays research papers

PEARL : Believable or Not Pearl could, or could not be a believable character in The Scarlet Letter depending on how the reader interprets Pearls’ actions and speech. I plan to prove that Pearl could be believable, and that she could net be believable. Throughout the book Pearl either says or does things that are not typical of a girl of her age. After Hester talks to Chillingworth, Pearl is asked if she knows why Hester wears the scarlet letter. Pearl replies, â€Å"It is for the same reason that the minister keeps his hand over his heart†. I do not believe that a seven your old girl could be observant enough to discover that the same reason that Dimmesdale puts his hand over his heart is the same reason that Hester wears the scarlet letter. If the whole town did not discover that there was something going on between Dimmesdale and Hester, then how could pearl? Another example that Pearl is not a believable child is when Hester, Pearl, and Dimmesdale are talking in the forest, and Dimmesdale decides to give Pearl a kiss. Pearl then walks over to the brook and washes off the kiss. Pearl seemed to like Dimmesdale previous to this incident, and now all of a sudden, she does not like Dimmesdale enough to not wipe off his kiss? Yet another example that Pearl is not a believable child is when she is walking in the woods alone, she says, â€Å"Why art thou so sad? Pluck up a spirit, and do not be all the time sighing and murmuring!". If a young girl believes that a brook can be sad, that shows some serious mental problems. Most children would think of a brook as a brook, not a sad brook, and tell it to pluck up its spirit. Also in the forest when Pearl is talking to Hester, Pearl says, â€Å"And so it is! And, mother, he has his hand over his heart! Is it because, when the minister wrote his name in the book, the Black Man set his mark in that place? But why does he not wear it outside his bosom, as thou dost, mother?†. I do not believe that Pearl would know that Arthur Dimmesdale has sinned, and even if she did know, how could she be smart enough to know that he wore his shame in secrecy.